The third Reykjavík Fashion Festival (RFF) will take place from March 29th until April 1st 2012 at Harpa and Gamla Bió.

These two iconic yet contrasting venues perfectly embody the spirit of Icelandic fashion, which combines modernity and tradition into unique design.
Iceland’s most provocative and skilled designers will present their Fall and Winter collections in a four-­day explosion of fashion design and music.

Reykjavik Fashion Festival, established in 2009, has grown into a major international showcase for the burgeoning Icelandic fashion scene. Fashion enthusiasts, industry leaders and media from around the world gather at this annual event to discover the latest offerings from talented designers.

“Our goal is to create a platform for Icelandic designers to showcase their work in the best possible environment. An important focus of the 2012 Reykjavik Fashion Festival is the business of fashion. RFF helps to prepare the participating designers for entry into the global fashion community. At Gamla Bió we will present an interactive audience panel discussion featuring prominent fashion authorities and internationally renowned experts in an open and inspirational format,” said Thorey Eva Einarsdóttir, Managing Director of the RFF.

“RFF is a unique event combining the business of fashion with the magical environment of Iceland; attendees can view the latest new designs and then experience the excitement of Reykjavik nightlife with its myriad acclaimed restaurants, bars and music venues. This year, RFF expects more than 2000 guests -­‐ twice as many as attended the previous edition. In addition to the popular runway shows, RFF 2012 marks the city’s first Fashion Night Out and a pop-­up marketplace where fashion fans will have the opportunity to be in close contact with the emerging designers.

Reykjavík Fashion Festival is supported by Icelandair, Elite Iceland, Icelandic Glacial, the Icelandic travel embassy, Islandsstofa, City of Reykjavik, and Iceland Naturally, together with DHL, Blue Lagoon and MAC.

Visit RFF’s Facebook Fan Page for the latest breaking news, video and images: www.facebook.com/reykjavik.fashion.festival

Visit RFF’s official website for additional details: www.rff.is

Media and public relations inquires please email: PR@rff.is

About RFF: The Reykjavík Fashion Festival is a platform for creative Icelandic minds, offering fashion designers the opportunity to be recognized at home in Iceland and around the world. RFF provides a vehicle for new designers to collectively showcase their work.