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DesignMarch 2013 festival identity revealed

This year’s DesignMarch festival identity by Jónas Valtysson and Ármann Agnarsson features a real wooden grid that forms the letters “HönnunarMars” (Icelandic for DesignMarch).

This year’s DesignMarch festival identity is designed by the graphic designer duo Jónas Valtysson and Ármann Agnarsson.

The identity features a real wooden grid forming the letters “HönnunarMars” (Icelandic for DesignMarch). Made from pine by designer Hlynur Axelsson, the grid, some 475 x 350 x 45 cm in size was then photographed by Marino Thorlacius in several locations around Reykjavik.

– In our view, DesignMarch is like an empty canvas set up for the local designers to draw on. We took that quite literally, Valtysson and Agnarsson say. The structure was then torn apart and four letters were handed over to four different designers and design teams to work on.

Like the festival that covers all fields of design, the four prominent designers too represent different fields:

Mundi is a fashion designer running his own label based in Reykjavik.

Vík Prjónsdóttir is a design collective whose products are inspired by the Icelandic folklore and made from Icelandic wool.

HAF by Hafsteinn Juliusson is a design studio working on projects ranging from product design to interiors and experiences.

Marcos Zotes is a Spanish, Iceland-based architect known for installations and projects looking at urban living.

– We found it interesting to give the same brief to designers from several different fields and see what comes out, Valtysson and Agnarsson say.

The first posters were released on Wednesday, January 9. The designers’ letters will be introduced in February 2013.