One of the world’s most influential and prestigious design shows, 100% design tokyo, opened on 30 October 2008. The exhibition draws worldwide attention, and in 2007 the show attracted 85,000 visitors. The exhibition organisers seek to showcase innovative and avant-garde design.

Show design is by Michael Young, who brought in designers Katrín Ólína and Max Lamb to demonstrate the value of cross-disciplinary collaboration.

The following twelve Icelandic designers participated in this year’s Tokyo show: Hedoplast, Erla Sólveig Óskarsdóttir, Chuck Mack, Studiobility, Sruli Recht, Ingibjörg Bjarnadóttir, Ragnheiður Ösp Sigurðardóttir, Róshildur Jónsdóttir, Vík Prjónsdóttir, Sigríður Sigurjónsdóttir, Snæfríð Þorsteins and Studio Subba.
The Icelandic exhibition stand was designed by architect Theresa Himmer.

www.100percentdesign.jp 
www.100pctdesign.archcritic.com