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DesignTalks 2020 - Matthew Woolsey, 66°North and Lucy Black-Swan & Andres Colmenares, IAM

Global president of 66°North Matthew Woolsey and Lucy Black-Swan & Andres Colmenares, future strategists, designers and co-founders of IAM are amongst speakers at DesignTalks 2020 in Harpa, 26th of March.

“Why grow at all?” 
Matthew Woolsey

Matthew Woolsey
is global president of 66˚North, Iceland’s leading outerwear brand. Matthew has a varied background including, technology, journalism, media, ecommerce, and fashion. Most recently he was managing director for Net-a-Porter, the world’s largest luxury ecommerce retailer. He’s also served as managing director for Group SJR, a New York-based digital media advisory, now owned by WPP, and as a reporter for Forbes magazine. Matthew began his career in San Francisco as a gaming programmer for companies such as The Walt Disney Company and Macromedia. He is currently an expert-in-residence at Oxford Foundry, Oxford University Saïd School of Business’s start-up accelerator.

A lover of the outdoors, Matthew is very interested in how design, commerce, and conservation can combine to change consumer behavior and mend the planet.

“What if we design for humbleness? Plurality? Responsibility and accountability? Empathy and tolerance? Solidarity?”

Lucy Black-Swan, IAM

Lucy Black-Swan & Andres Colmenares are future strategists, designers and co-founders of IAM, an evolving group of ventures, that include a strategic consultancy, an annual series of events, a creative lab, a transnational coalition and a global community, aligned with a long-term mission: to improve the interrelationships between citizens, digital technologies and the Planet, using futures as tools to support organisations make better decisions and encourage collective critical hope.
Since 2015, they have developed strategic and curatorial design projects with foundations, cultural institutions, universities and media companies as Mobile World Capital Barcelona, Tate, University of Arts London, Red Bull, ELISAVA and BBC, along with a number of experimental initiatives, including events about the futures of internet as the annual IAM Weekend in Barcelona.
Their approach is built on over 10 years dedicated to explore speculative research themes, methods and narratives, looking at how the evolution of the internet as cultures, is shaping the futures of everything.

DesignTalks is the signature event of DesignMarch and highlights the role and power of design in societies, and this year all the speakers are in one way or the other responding to the current global situation under the theme of New World // New Ways.
The speakers come from various fields of design and the topics will range from graphic design to regenerative architecture. Design that facilitates deep thinking, and rethinking, contributes to well-being, and creates technology that feels natural and design that promotes the radical imagining of future scenarios. Designers as communicators, illustrators of hidden problems such as e-waste, investigative revealers of geopolitical problems, and innovators. Projects that deal with the challenges of the digital economy and social media, the shape of future societies and city-planning. Projects that show the potential of biodesign, promote tolerance and encourage collective critical hope for what happens next.

DesignTalks is curated by Hlín Helga Gudlaugsdóttir for the fifth consecutive year, the day will be moderated by her and Robert Thiemann, founder and director of FRAME Publishers.

“These are inspirational conversations to get us ready for this new decade.”
 Hlín Helga, curator of DesignTalks

Iceland’s Minister for the Environment and Natural Resources, Guðmundur Ingi Guðbrandsson, will open DesignTalks 2020.
Stay tuned as we will announce more speakers for DesignTalks 2020! Read more here.

Here you can secure your ticket.
Here is the event on Facebook.
DesignTalks is a signature event of DesignMarch, produced by the Iceland Design Centre with the support of Arion Bank and the City of Reykjavik.