Exhibition | Icelandic Contemporary Design

Exhibition Interval at Reykjavik Art Museum

Andrea Maack, known for her Andrea Maack Parfums, with Huginn Thór Arnason exhibit a fragrance as a 3-dimensional, architectural experience. Running through September 1st, the exhibition is part of Reykjavik Art Festival 2013.

Interval shows a fragrance intended to embody the essence of a museum of the distant future, presented as a three-dimensional and architectural experience.

The featured fragrance, a one-off scent developed specifically for the exhibition at Hafnarhús, is a perfumer’s interpretation of the artists’ concept, rendered as an olfactory experience.

Interval, Maack and Arason’s first collaboration, builds on Maack’s background as a visual artist working with scent and on Arason’s interest in transforming the role of exhibition space.

Andrea Maack is known for her work in the borderlines of fashion and visual arts. Over the past few years, she has focused on developing her perfumes at Andrea Maack parfums.

According to Reykjavik Art Museum,

Here Maack and Arason conceive of the gallery as a setting within which the audience can actively experience the fragrance and the loose series of subjective interpretations contributing to its development and presentation.

Unlike the typical period room, Maack and Arason’s “period room of the future” is offered not as an authoritative stylistic exemplar but as a highly personal interpretation of the values and tastes of another era. Nor is their period room a hermetically sealed time capsule. As this interior of the future becomes an active interior of the present, the artists pose the riddle of what it means to engage in rituals within anarchic time and space.

The exhibition is a part of the program of the Reykjavik Arts Festival 2013, and runs through September 1st, and is curated by Shauna Laurel Jones.