DesignMarch aims to imbue the city with life, with design at every step: vacant shop premises will be filled with Icelandic design; cafés will serve their refreshments in Icelandic crockery; impressive exhibitions and installations will be seen all over town. Not to mention shops outside the city center, exhibitions and open studios.

DesignMarch also includes a series of lectures, a seminar, film screenings, and a new approach to city sightseeing, guided by architects.  

The Design Centre hopes that as many people as possible will seize the opportunity to see, hear and enjoy Icelandic design.

Enjoy DesignMarch!

DesignMarch 2009 Opening Party 


MUNDI presented his AW09 collection at the Reykjavik Art Museum:


DesignMarch lecture series featured architect Bjarke Ingels founder of BIG and Paul Bennett chief creative officer of IDEO, who amongst many of Icelands most prominent designers inspired the icelandic design community with their lectures.


The design duo Borðið, clayproducer Leir 7 and master chef Friðrik V invited to a feast introducing The Icelandic Clay Pot.



30 product designer filled vacant spaces in the main street of Reykjavík, Laugavegur, with their designs.


PechaKucha night was inspiring.




DesignMarch Lecture Series

27.03 at 13:00 | The National Museum of Iceland, Suðurgata, 101 Reykjavík
Paul Bennett, IDEO |  Design Thinking
Paul Bennett, managing partner, Europe and chief creative officer of IDEO, gives the opening lecture of the DesignMarch Lecture Series.

28.03 at 13:00 | The National Museum of Iceland, Suðurgata, 101 Reykjavík
Bjarke Ingels, BIG | Architecture and Design - Yes is More - A Theory of Architectural Evolution
The Danish architect Bjarke Ingles of Bjarke Ingels Group, BIG, a Copenhagen based group of 85 architects, designers, builders and thinkers operating within the fields of architecture, urbanism, research and development, gives a lecture in the DesignMarch Lecture Series.

30 product designers enliven empty spaces

27.03 at 18:00 | 28.03 at 12:00 - 18:00 | 29.03 at 12:00 - 18:00 | Bankastræti and Laugavegur, 101 Reykjavík
30 dynamic product designers take over newly abandoned spaces in the main shopping street and fill it with life again. Installations on Laugavegur, extending into the shops on Bankastræti. Designers meet the public and tell the tale.
27.03 at 18:00 | Party on the move.

Urban Planning and Public Health

27.03 at 17:00 | 28.03 at 11:00 | 29.03 at 13:00 | Reykjavík City Hall
Conference on urban planning and public health held by the Association of Icelandic Architects at Reykjavík City Hall.
Future vision:
The city as a whole – Infrastructure – Growth
Sustainability - Environment
Urban space - Healthy life of the city

Pecha Kucha

27.03 at 20:30 | Reykjavík Art Museum, Hafnarhús, Tryggvagata 17, 101 Reykjavík
In collaboration with Ráðuneytið, the Design Centre presents a Pecha Kucha evening at the Hafnarhús site of the Reykjavík Art Museum. The innovative Pecha Kucha approach involves a program of short and diverse lectures. The program will focus on design.

Golden Section | Jewellery designers exhibit

27.03 | 28.03 | 29.03 at 10:00 - 17:00 | Aðalstræti, 101 Reykjavík
A new treasure-trove is to be found underground on Aðalstræti, where jewellery designers have joined forces to hold their exhibition Gullinsnið/Golden Section, adjoining the Settlement Exhibition 871+/-2.
During DesignMarch only. 

Kúlan | design and furniture from 1962

26.03 | 27.03 | 28.03 | 29.03 at 11:00 - 17:00 | The National Gallery of Iceland | Fríkirkjuvegi 7 | 101 Reykjavík
The National Gallery of Iceland’s contribution to DesignMarch is Kúlan. Kúlan was a furniture shop in Reykjavík, founded in April 1962 with the objective of selling affordable new furniture and objets d’art. The shop was founded by Manfreð Vilhjálmsson, Magnús Pálsson and Magnús Jóhannsson, and Dieter Roth is believed to have been an advocate of the idea. The National Gallery café will exhibit furniture and pictures from Kúlan.

FÍT Award winners | Exhibiton

27.03 | 28.03 | 29.03 at 10:00 - 19:00 | Saltfélagið, Grandagarði 2, 101 Reykjavík
The winning entries of the Association of Graphic Designers Awards 2009 – Graphic Design in Iceland, exhibited.

Architecture on the big screen

27.03 at 20:00 - 23:00 | 28.03 at 20:00 - 24:00 | The Nordic House, Sturlugata 5, 101 Reykjavík
Films where architecture and design plays an important role – whether as the focus of the film or in the background.
Fri: Koolhaas Houselife (2008) and Mon Oncle (1958) introduced by Guðmundur Oddur Magnússon
Sat: My architect (2003) and The Fountainhead (1949) introduced by Guja Dögg Hauksdóttir.

Icelandic Crockery

26.03 | 27.03 | 28.03 | 29.03
The Kaffitár cafés join forces with the Association of Icelandic Ceramic Artists, serving food and drinks on Icelandic tableware.

Erró design competition

27.03 at 12:00 - 17:00 | 28.03 at 10:00 - 17:00| 29.03 at 10:00 - 17:00 | Reykjavík Art Museum, Hafnarhús, Tryggvagata 17, 101 Reykjavík
The Iceland Design Centre, Kraum design shop and Reykjavík Art Museum joined forces to hold an inventive design competition: contestants designed an object inspired by, or making reference to, a work of art by Icelandic painter Erró. The winning entries and other selected entries are on exhibition at the Hafnarhús site of the Reykjavík Art Museum.

7 Windows

26.03 at 16:00 - 19:00 | 27.03 at 12:00 - 24:00 | 28.03 at 12:00 - 24:00 | 29.03 at 12:00 - 22:00 | The Nordic House, Sturlugata 5, 101 Reykjavík
In collaboration with the Nordic Fashion Biennale, the Association of Icelandic Fashion Designers holds its fashion show: 7 Windows, at which seven fashion design companies show their work.
An ambitious program on fashion design is held at the Nordic House at the same time.




13:00 - 17:30 | The National Museum of Iceland

Paul Bennett | IDEO

"Design thinking"


13:00 - 17:00 | The National Museum of Iceland

Bjarke Ingels | BIG
"Yes is More - A theory of Architectural Evoulution


27.03 at 20:30 | Reykjavík Art Museum, Hafnarhús

DesignMarch 2010